I've included the ways below in the order you should use them: from the basic (what you should do when you first start a site) to the advanced (what you should do when your site is a little older and you're already receiving a decent quantity of visitors).
Before we begin, I
must emphasize a crucial point: do not begin advertising your site until it has
some content - it is doubtful that you will get excellent results if you
promote an empty site!
Directory
submissions
This is a critical phase for a new website since it is likely how search engines will find you initially. You will require the following items:
* There are five possible variants of each of the following (excluding the site URL): site URL, title, description, and keyword list.
* an email account set up just for directory submissions. Some directories will reject your submission if the email address is not on the domain of the site you are submitting.
* a list of SEO-friendly directories – one of the greatest lists of SEO-friendly directories can be found here.
Now comes the
difficult part: take that directory list, go to each directory, and submit your
site, changing the titles and descriptions with each submission. This is the
most difficult part, primarily due to the amount of work – don't worry, this
can be made bearable by using two utilities: Roboform (www.roboform.com – which
you can use with Internet Explorer and Firefox, both of which have free and
paid versions) and Informenter (https://addons.mozilla.org/firefox/673/). — a
Firefox-only extension).
Reciprocal links
(link exchanges)
I no longer utilize this strategy since it is too time-consuming and there aren't enough incentives! Link exchanges were formerly a highly strong approach in the early days of Google and PageRank, but they are no more. This isn't to say that reciprocal connections don't function; they just aren't as vital as they once were.
However, this is
one step you may take if you have limited competition, perhaps 300,000 or
400,000 results for your search term or phrase.
Reprint rights
articles
This is one of my favourite strategies for gaining backlinks because it takes little time, is free, and can (potentially) yield a high return on investment!
Writing articles
provides you complete control over the environment in which your links are
displayed, as well as some control over the site where your article is hosted
(because webmasters usually post only articles that have the
same topic as their site). Writing high-quality articles will ensure that your
articles are placed on several sites – a good article will gain you a lot of
backlinks!
Finally, never,
and I mean never, but the content that you want to distribute on your own
website! Given the possibility that the article may appear on highly major
sites, Google may apply a duplicate content filter to your site, thereby
burying it in the SERPs. Your website should be spotless, with as much unique
material as feasible.
Buying links
If you are not an
expert in search engine optimization, I believe you should avoid purchasing
links to increase your ranks. When seeking to purchase links, there are several
elements to consider: the subject of the site, the traffic that the page or
site receives, if that traffic is real and maintained (not through PPC, traffic
exchanges, or similar means), PR, anchor text, and many more!
Link baiting is a
strong way of internet advertising, but it should only be utilized when your
site is a little older and established — obtaining a lot of links in a short
period might potentially harm your site.
There are a few
hooks that you can use to attract links:
* news: get an
important story first and you could be the focus of your industry sector, even
if for only a few hours! People are always on the lookout for fresh stuff, and
if it’s good you could end up with a lot of backlinks.
* resource:
gathering a list of useful pages in your industry, or maybe offering a new
viewpoint on a certain research paper.
* controversy: this
kind of link baiting can actually get you on the wrong side of some people because
it requires contradicting a popular point of view of an authority figure. So
tread carefully!
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